white wolf abounds

I find it quite amusing that miles away from all associations with vampire and werewolf, I find myself in a bar, talking white wolf (or listening as it were) with three Canadians.
Is it a case of the “never notice until you know it” phenomenon – you know, like when you buy a car you’d never heard of before the dealer introduced it to you, then suddenly you see them everywhere on the roads. Or is it a conspiracy; we will suck you in, just give us time?!
For now, just notching it up to yet another bizarre day in lala land.